https://www.yvonnerichardson.co.uk/mind-fuel-1 daily 0.75 2024-06-27 https://www.yvonnerichardson.co.uk/mind-fuel-1/the-power-and-purpose-of-nostalgia monthly 0.5 2024-06-27 https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/d8d32b4f-a8cd-43d8-a691-1b9b63e2fcb3/NPR+Show2.png MIND FUEL - The power and purpose of nostalgia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/3699ac10-537f-48c0-b391-553c75d22a65/NPR+Show3.png MIND FUEL - The power and purpose of nostalgia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.yvonnerichardson.co.uk/mind-fuel-1/the-future-of-insight monthly 0.5 2024-02-26 https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/b0820d82-e975-44b3-bc1f-e90a0315d779/Question+emily-morter-8xAA0f9yQnE-unsplash.jpg MIND FUEL - The Future of Insight? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.yvonnerichardson.co.uk/mind-fuel-1/how-gen-z-are-using-the-past-to-feel-positive-about-the-future monthly 0.5 2022-11-07 https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/209cf9b5-80cb-4f6e-a3a0-f91b7bfaef64/Nostalgia+camera.jpg MIND FUEL - How Gen Z are using the past to feel positive about the future - Make it stand out Credit: Pixabay by Stokpic https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/6f2c7796-3dc7-45b3-b192-71fec42b60a4/%23nostalgia.jpg MIND FUEL - How Gen Z are using the past to feel positive about the future - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/fa8ab17f-0538-4938-86da-4fa52a1d6e87/Gen+Z+concerns.png MIND FUEL - How Gen Z are using the past to feel positive about the future - Make it stand out Credit: Pixabay by Jakub Kopczyński https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/4742bf49-3ec8-4bb7-b387-3b6631bc220f/Things+are+getting+worse%3B+the+world+is+going+to+hell.png MIND FUEL - How Gen Z are using the past to feel positive about the future - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/12026e53-1ce1-4331-a60a-2906b0628c02/tiktok+remake.png MIND FUEL - How Gen Z are using the past to feel positive about the future - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.yvonnerichardson.co.uk/mind-fuel-1/a-more-meaningful-purpose monthly 0.5 2022-01-17 https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/a2985740-5390-481f-99f7-117daa0cc840/purpose+4+vardan-papikyan-JzE1dHEaAew-unsplash.jpg MIND FUEL - A more meaningful Purpose - Make it stand out Photo by vardan-papikyan (unsplash) https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/14f95a60-3e6c-4fb1-ba7f-d6e5e907523d/ikagai.jpg MIND FUEL - A more meaningful Purpose - In Japanese, the word Ikigai sums this up - your ikigai is your life purpose or your bliss. It's what brings you joy and inspires you to get out of bed every day. https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/fe08021e-bccf-496f-b1f5-fd775cc9d58f/purpose+definitions.png MIND FUEL - A more meaningful Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/19223987-9421-4049-b0c2-847838520b87/SDGs.png MIND FUEL - A more meaningful Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/12091323-87a1-40f9-866a-0d6f0eec67ee/vision.gif MIND FUEL - A more meaningful Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/8130b799-d76f-4ccd-b755-6e869c95fbd1/Purpose+sweetspot.png MIND FUEL - A more meaningful Purpose - When all these three components are aligned the potential of your purpose to drive meaningful change can be truly unleashed. https://www.yvonnerichardson.co.uk/mind-fuel-1/Blog Post Title One-bak52 monthly 0.5 2021-11-29 https://www.yvonnerichardson.co.uk/start-here daily 1.0 2025-12-04 https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/90dfbb61-190e-4a15-a491-90cffde22a92/ImagineUp+offer.png START HERE - Look deeper. Think differently. Create what matters. I help individuals, brands and creative teams look beneath behaviours and trends to understand the needs, emotions and tensions shaping people’s choices. Through consultancy, keynotes, workshops and practical tools, I bring together psychology, cultural insight, and imagination - helping teams turn complexity into clearer direction and more meaningful action. https://www.yvonnerichardson.co.uk/about daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/eec0be32-9686-4e60-9e5a-af5f1ac34c66/P1030766.jpg ABOUT - My Y? I was destined to become a weather forecaster. An aspiration I entrusted my sister with when I was 10 years old, as we lay on our backs in the grass looking at cloud formations, creating animals and whole new worlds from the shapes. I was rather taken with the idea of analysing weather conditions and wondering what could happen next? In the end, I studied psychology instead of meteorology and began forecasting human behaviour rather than weather patterns. That curiosity took me from market research to strategic marketing, brand innovation, entrepreneurship, and education. Underpinning all these paths has been my love of combining knowledge and wonder. https://www.yvonnerichardson.co.uk/lets-talk daily 0.75 2024-02-26 https://www.yvonnerichardson.co.uk/services daily 0.75 2025-12-04 https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/3849ab7f-391b-422b-b588-c22fd7dca3c7/ImagineUp+logo2.png ImagineUp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.yvonnerichardson.co.uk/my-approach daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/70ef1435-4276-45b6-afc2-900d77db468d/PsychologyxCulturexStrategy.png My approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.yvonnerichardson.co.uk/privacy-policy daily 0.75 2021-12-09 https://www.yvonnerichardson.co.uk/terms-of-service daily 0.75 2021-12-09 https://www.yvonnerichardson.co.uk/talks daily 0.75 2022-11-07 https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/5eb14aaa-3d8a-4f94-8bed-5f7e7ec6f3cf/keynote+pillars.jpg https://images.squarespace-cdn.com/content/v1/6167513d6c01c9084d4f61af/a5acf557-28be-4a11-bf37-ad72ba1b41cd/What+could+be.png